Social Selling & How a Recruitment Agency Goes 10 Years, No Sales Calls

Social Selling & How a Recruitment Agency Goes 10 Years, No Sales Calls

I recently joined Alan Hiddleston from the brilliant Firefish Software as part of their Predictive Recruitment Podcasts, to talk about Social Selling, and how to integrate Social Media into a recruitment agency’s business development efforts. I guess the headline is that I ran a recruitment agency that never made a sales call in 10 years (a recruiter’s … Continue reading

Rule 1 of Social Selling: Make Every Interaction Count

Rule 1 of Social Selling: Make Every Interaction Count

I’ve posted a couple of times recently on Social Selling, or more broadly, how Social Media helps your recruitment agency, or organisation in general; win new business. I’m communicating a lot at the moment, about the rules of how Social Selling works best. Hopefully they are things that can most naturally apply to the recruitment … Continue reading

The Collision Between Recruitment & Content Marketing

The Collision Between Recruitment & Content Marketing

So, lots of people have been telling lots of people in recruitment land to do content marketing. The problem is that they are in recruitment land. Sadly this isn’t a good start. There aren’t many creative writers/producers who chose recruitment as a career. The first problem is differing Content Marketing with Content Production. Content Marketing … Continue reading

Your Recruitment Agency CEO Should be on Social Media

Your Recruitment Agency CEO Should be on Social Media

Recently, I was judging the ‘Best Entrepreneur’ category for a leading recruitment publication’s annual awards. Some terrific people with very worthy and successful businesses. Some people who are awesome at selling themselves, and their impact on their company, team, the local community, charity efforts, integration into their industry, and CSR endeavours. So me being me, I … Continue reading

5 Basics To Make Social Media Work For Recruitment

5 Basics To Make Social Media Work For Recruitment

So many blogs. So many opinions. So many failed attempts, but also some awesome case studies. Yes Social Media & Recruitment is a minefield of confusion, misdirection, and advice from folk who ain’t never done it. Here’s 5 useful little guiding lights, from a bloke who’s been doing it hands-on since 2009; that remind you, … Continue reading