A common business leader’s comment about the potential adoption of social media is “where do you find TIME to do social media??”. This is the greatest objection to introducing social media marketing into a business model, particularly in the recruitment industry.
Well, I say to you now. MAKE time for social media. Or at least, make time to see whether it works for your business.
Good social media activity, incorporating predominantly Twitter, LinkedIn, Blog output, and possibly Facebook and YouTube with real commitment in the longer terms means taking time:
- COMMUNICATING WITH YOUR POTENTIAL CLIENT NETWORK
- COMMUNICATING WITH THE POTENTIAL JOB-SEEKERS OUT THERE
- BUILDING ADDITIONAL PROFILE WITHIN YOUR SECTOR
- ADDING ADDITIONAL DIMENSIONS TO YOUR PUBLIC COMMUNICATIONS APPEARANCE
- DEVELOPING RELATIONSHIPS WITH A RELEVANT COMMUNITY
- PROVIDING NEW BUSINESS DEVELOPMENT OPPORTUNITIES
- RESEARCHING YOUR MARKETPLACE DOWN NEW AVENUES
- INCREASING YOUR `REACH` TO YOUR TARGET MARKETPLACE
- INCREASING YOUR RECOMMENDATIONS POTENTIAL
- INCREASING AWARENESS OF EVENTS AND MEET-UPS YOU COULD BE AT – …and subsequently..
- RAISING YOUR TRADITIONAL OFFLINE PROFILE
How on earth this can be seen as wasted time, in any business – let alone the recruitment context I allude to – is lost on me?
Sure, not all social media platforms are relevant to all businesses. Mechanical Engineers on Twitter are not on the obvious rise, and Surgeons clearly don’t have the time – but do not under-estimate how much social media networking is changing the business landscape, and if you aren’t involved, you are missing part of your potential business audience.
More than this, my personal experience of operating with social media marketing is the generous nature of the business forum within it, and the recognition and willingness of the truly adopting social media engagers to support your work with a `re-tweet` or a recommendation. Everyone values a `leg-up` to help your business along!
It’s nearly 2011 people, you need to find a worthwhile balance between the tactics of 1981, 1991 and 2001, alongside modern age business models. Your competitors probably already are…