Another day, and more exasperation at the twitter stream from my competitors. There is a reason why most recruitment agencies don’t really get social media, and give up so easily.
Yep – that covers it…
A lot of shouting, and not a lot of listening.
A lot of chasing, and not a lot of welcoming in.
A lot of broadcasting, but a poor reception.
A lot of one-dimensional output, and not enough exploration of alternative channels of genuine market communication.
Take a look at the Twitter stream of many recruitment companies – including some who specialise in digital recruitment (therefore surely must know a thing or two about social media communication…right?) – 90% job posts. 10% conversation.
Take a look at the LinkedIn profiles of many recruiters – chasing heads, but not joining in any conversations where those heads are talking already.
My advice to recruiters looking at using social media is simple. First stop for a minute, and establish a reason to be there, and find out whether your market is there. Then follow, connect and listen, then join in; rather than shout and wait, and wait, and shout again, then wait some more. Your opinion about social media might alter with a little more listening, connecting and patience.
Twitter and LinkedIn are not job boards – they are communications networks. Communicate, learn about the expertise of others, and impart your own expertise – and your contacts will begin to gravitate towards you all by themselves. People are drawn towards communicative experts, and driven away by shouting sales people…