I have been kind to the venture that is the IOR – the Institute of Recruiters which has been set up, not set up and then set up again during 2011. It’s objective is `Tranforming Recruitment & HR Globally`. A worthy objective requiring some big hands. Despite my annoyance at the REC, and bodies like them, good luck to them, I thought.
I understand the need for a modernised `new REC` – although they won’t wish to be labelled that way. I am all for cleaning up the unethical side of the recruitment industry. I am all for people who try something extraordinary, to make a difference. So I have been happy to comment, encourage, advise where necessary, critique positively with those involved. I am familiar with Dave Barber and Helen Charles-Morgan – do not have an issue with them as people – and certainly recognise where their talents lie.
However the IOR have made mistakes. Then apologised for them. Helen refers to a time before she became Chair, but that was still only 6 or 7 months ago, so it’s fresh in people’s memories that they promoted the IOR’s LinkedIn group with attractive non-employees, fake profiles and/or temps, and duped people as a result. It’s fresh in people’s memories that when quizzed about their actions in this LinkedIn Group, and what the IOR actually was going to be, that prominent voices were then ejected from the group. Ahem, remind anyone of the REC here per chance??
I advised Helen privately to consider how they approach their PR image; how they handle Social Media presence, and embrace it and it’s benefits and etiquette and offered support in this. It hasn’t changed, and nobody asked me to help. Not fussed, I haven’t the time – but I could have helped a little or re-directed.
It gripes many that the body is run by Azmat Mohamed, owner of a Software company. All of a sudden, the IOR is offering `free software` to it’s members. Makes many wonder what proportion of the membership fee goes back into the `industry`, and what goes back into the pocket of Azmat’s firm? Loss leaders are there for a reason. Azmat is surely not selling his soul to the industry for free, is he?? I doubt it.
The biggest PR disaster that gets me in my eyes, is that they exaggerate disenchantment with the recruitment industry to promote their membership fee. A body that is supposed to represent the good of the industry apparently, blankets LinkedIn with messages of encouragement of dissatisfaction with the recruitment industry; attempting to hoodwink the industry into believing it’s an unethical carnage out there, and a massive body of paid up members is needed to fix it.
This is accentuated when I encounter a chap by the name of David Montague. An IOR Regional Director no less. I let him into my Cloud Nine Recruitment Network Linkedin group. He proceeded to bring messages to the discussion pool such as “What do you hate about Candidates?”, “What are your biggest frustrations about recruitment agencies?”, “What’s your opinion of the recruitment industry?”. I challenged him on the evidence that the IOR is spouting negative messages about the industry, rather than backing the good guys – and he replied with some trash about `research`, and `understanding`. Hold on – shouldn’t that research have been done before the thing was created??
Today I got a standard unexplained LinkedIn request from him out of the blue. I accepted. No harm in that. Within 5 minutes I received the most long-winded un-addressed inpersonal introduction email about the IOR and why I should join. I imagine he must have spend most of the day spamming LinkedIn on the IOR’s behalf. I am about to unconnect from Mr Montague.
I was curious as to how they were getting on with Twitter – so I checked the stream (they don’t talk to anyone, just post stuff), and the latest post was a reference to a LinkedIn poll they created – “What is your perception of the recruitment industry & recruitment consultants (Survey by Institute of Recruiters – IOR)” – with 58% voting for a negative perception of the industry. I bet the IOR were jumping for joy!! – it accelerates the message of doom further.
It was at this point I decided I had had enough. I have my gripes at the recruitment industry, but not because it is unethical, but because it is out-dated more often than not. The truly unethical proportion is so small, it shouldn’t be worried about. I genuinely wanted to see a champion for the good recruiter, that the REC has failed to become. The IOR should have been that champion. Sadly it is driven by sales and membership, and not by promoting best practice, the necessity of the recruiter or the collaboration of talent – and instead is talking down it’s industry to raise it’s own standing position.
Industry improvement comes through willingness by recruiters independently to be better at what they do. Nobody can engineer that other than themselves. The IOR should have been a guideline to this, a standard bearer with visual accreditations of excellence handed out early on to stand out recruiters who demonstrated expertise and brilliance in the industry cause.
I wanted to love the IOR for the way they lit up an unfairly maligned industry with examples of success. Sadly instead they have kicked mud in our faces, put us all in the same boat, and lost touch with the real recruiter.
It took REC several years to achieve that. the IOR have done it in less than 6 months.
Good luck the IOR. I won’t be joining.