Shoes, Mild Porn & Flippin’ Infographics… Welcome Pinterest.

I hope I never need Pinterest. 

For those have been hibernating over winter, a cascade of a visual sharing has swept across our internet pages with the renaissance of Pinterest – the hottest `new` (it’s not) social platform (I’m not sure it’s that either) on the block (Apt. Knives do spring to mind…). Pictures, images and Youtube videos, on topic-headed boards, which can be shared with anyone in your network who wishes to give a damn. 

It’s rocking. There are stats written on Mashable somewhere which will tell you much it is rocking, numerically – but I can just see it. It’s rocking, and everyone wants a piece of it, and of course… how you turn this thing into business language. Ugh. Heck, I even saw a talk on it last week from an apparent `expert` (already) – who continually called it Pin-Interest. Genius. 

Pinterest_logo

So I tuned in. Well, you have to don’t you? I’m in social media. I have to be seen to be giving these things a whirl don’t I? But I’m always the sceptic, and the thing is, I didn’t know what to do with it – what really do people care about…?

I started by re-pinning somebody else’s cake. A mighty fine cake it was too. Posted some pubs. Then I got stuck, changing the identity of my empty boards several times before re-pinning an awesome picture of the glorious Audrey Hepburn, that somebody else had `pinned`. (The verbs `pin` and `repin` have never been utilised so much as they have in 2012). 

Then I realised YouTube videos were possible. Now we’re talking. All by myself, I created a board of Live Music, and gave 30 minutes of my time to Pinterest, digging out a small batch of bits of some good live performances. Nobody cared. Nobody re-pinned. 

Then I got busy and ignored it for 2 weeks. Well, I didn’t pin for 2 weeks – just watched other people pin – no-one more vigourously than my colleague JJ – a real Pinterest-Pro. 

Then I gave it another 30 minutes last week as I created a Comedy board, and whacked on 2 or 3 sketches. Nobody cared or re-pinned. OK, I am clearly bitter. Move on Steve. 

Then I realised, I am not made for this. I looked at my stream on Pinterest, from the 70 or so people I follow. It is full of half-naked men, half-naked women (better), shoes, dresses, more shoes, many mottos, some fine photography… and, the bain of my life. Infographics. Shed loads of flippin Infographics. I have talked about infographics before. Over-used, over-complicated, repetition-ridden and in vogue; a bit like Pinterest. 

People who try to find an intelligent use for Pinterest, post Infographics. 

Pinterest_capture

One long catalogue of infographics make up a social media nightmare for me. Over 30% of my stream is infographics. 

There is some good content in there. Lee Stacey says I’m following the wrong people. Probably a fair point. There are some fantastic pieces of photography in there, some good cartoons, social media ones too – and now and again some clever spark posts some great live music and terrific comedy… not that anyone cares… 😉 

But surely, we can post this stuff on Facebook, or Twitter… or even Google+. Why, oh why do we need another one…? Well, surely we don’t NEED another one. 

great piece by Roger Warner and friends on the C&M website this morning states; within a fantastic deck; the pointed remark about not getting too excited about every new platform that lands on the social communications block. Great sentiment. Overkill is bad for social media. The over-creation of sharing platforms at such a pace will potentially lead to disengagement. I don’t want to see the same pair of shoes repinned 5 times by different people in the same network. Overhaul of fantastic photography soon becomes, well just photography – and soon will dissipate my appreciation of masterpieces as they are lost amongst average examples. 

I don’t dislike Pinterest wholeheartedly, I just don’t see the point, yet – other that some short-term frivolity of sharing heart-warming content that clearly I’m not likely to produce. I have ideas on how I want to use Pinterest for the benefit of CloudNine in due course, but now is not the time. It’s a fun sharing platform, that is made clumsy by the integration of the faux intelligence of pointless and yawn-inducing infographics that attempt to provide some business spin on what is basically a fun social sharing field. 

I welcome contrary thoughts on it – but at the moment, I prefer to categorise it as frivolous fun for now. 

 

One thought on “Shoes, Mild Porn & Flippin’ Infographics… Welcome Pinterest.

  1. I described it to someone at #tru as a place to put the crap you like that no one else gives a crap about. Take the attitude you do when you first start on twitter its random things into a universe that no everyone will care about.
    I don’t use mine for people to like it more a place to store cool stuff I have seen and I can access without blocking up peoples FB, or Twitter with it all 🙂
    I will follow you if you like? x

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